Mankind Pharma reduces complexity of analytics for fast and simple decision making
Reduced reporting time for some teams by more than 50%, increasing efficiency and accelerating time to insight
Unlocked actionable insights on performance to help teams like field sales reach their monthly targets
Extending Tableau to other teams could automate analytics by as much as 70%
Mankind Pharma is one of India's largest pharmaceutical companies. The company develops, manufactures, and markets a diverse range of pharmaceuticals as well as consumer healthcare products.It also operates a number of well-known brands in India and has growing operations overseas.
As Group CIO of Mankind Pharma, Pramod Gokhale is responsible for the IT strategy and operations of the entire group comprising multiple legal entities. He is responsible for maintaining and keeping the lights on for the business, and also developing the group’s strategy for digital transformation. He brought in Tableau several years ago to help all departments extract more value from data, and to solve the issues of managing data silos and accuracy.
“Every company— and especially a growing company like us—wants to make decision making fast and simple. What we needed was a common platform to bring data together from all our different applications and make it visible.”
Business overcomes data silos for faster time to insight
To support faster and simpler decision making, Mankind Pharma needed to make data more actionable. This meant getting rid of bottlenecks like manual consolidation. Gokhale and his team chose to deploy Tableau as it offered an easy-to-use solution to connect and visualize previously siloed data. “One of the differentiators of Tableau is that you can create dashboards without any coding. Once you establish your data structure and set up your data cubes, you can drag and drop objects to create your dashboard,” said Gokhale. Mankind Pharma has worked with Tableau consulting and implementation partner Uneeops to implement Tableau and create close to 135 dashboards. These dashboards combine data from a number of sources to help teams across the company track and manage performance. The dashboards have also reduced reporting time for Mankind Pharma’s Product and Production & Operation teams by more than 50%. Plans to extend Tableau across other teams could automate the company’s analytics by as much as 70%.
Data visualization unlocks value across the company
Gokhale and his team have used Tableau to unlock the value of data for multiple departments. One of these is the finance department which can now combine data from finance and project-related applications for more advanced analysis on invoices and other transactions.
Mankind Pharma’s field sales team has also benefited with Tableau dashboards providing them with actionable insights on how they can best meet their monthly targets.
“We have one of the largest field sales teams in the country and they have always provided us with a lot of information for reporting, but we were not giving them very much data in return. Tableau has helped us to turn this around and empower the team with descriptive and predictive analytics,” said Gokhale.
The dashboards help motivate the field sales team while also supporting the team to stay focused on high-value activities.
“In the past, field sales reps had to go and pull together data on their own whereas they can spend that time focused on sales.”
Mankind Pharma is currently extending the use of Tableau, with activities including further automation of analytics. Anticipated insights are expected to result in a more focused approach for field sales as well as healthy competition amongst the team.
The company also expects increased productivity and improved supply chain management.
Mankind Pharma has partnered with Uneecops to deliver these results. Building on previous successful projects and Uneecops’ data analytics expertise, the two companies completed the Tableau deployment in record time.